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Adidas touch down with Juve and All Blacks for new collaboration

By Nick Webster               Two teams that know a little something about winning, Italian giants, Juventus, and the all-conquering All Blacks from New Zealand, are teaming up with sportswear giant, Adidas to merge the worlds of football, rugby, and fashion. The mighty All Blacks who once went a world record of 22 unbeaten tests are known for their dominance on the field, their pre-game signature Haka, and their black jerseys. The team embodies embody excellence, strength, and unity. With a legacy of over 100 years, they are synonymous with rugby greatness and are celebrated worldwide. Juventus, also have their own records having won the Serie A title 36 times in their 127-year history. With the Italians and Adidas closely associated with football the decision to team up with the All Blacks is to create the ‘All Black and White’ collection. This partnership connects Juventus’ global brand appeal with the All Blacks’ heritage, presenting a unique ...